In 2021, Jyoti Group revisited their existing logo and brand, and wanted to carry forward the longstanding legacy and generational prestige of the old visual identity, but also take it forward with a modern and simplified look and feel to reflect a new generation of business leaders.

The old Jyoti Group logo is a stunning amalgamation of the ashtamangal represented by a Kalash. The Kalash represents abundance and is a symbol of storage and protection, and has all 8 auspicious buddhist symbols coming together to represent the strength of the group, along with the buddhist values the group is rooted in. The text also has a spark, to showcase the meaning of Jyoti- “light”, and sparking a new wave of innovation in Nepal’s economic sector.

The new logo continues to honor the concept of the Kalash, as it represents such a strong and positive icon. For the new visual identity, Jyoti Group simplifies the Kalash symbol, with a modern take fusing the image of Kalash and lotus flower (padma), and highlighting the two english initials J & G, for Jyoti Group. To balance the strong visual identity and logomark, the text based logo of Jyoti Group uses a simple and timeless font, with the lotus flower icon to reinforce the message of purity, growth, and transformation.

With time, it is integral that businesses provide services and products that resonate with the consumers and stay relevant to the new generation of potential employees, consumers, and entrepreneurs. The modern logo of Jyoti Group stands as a visual tribute to history while looking forward to a prosperous future.

Syakar Trading Company

Bikeminded Pvt. Ltd.

Himal Moto Company

Ms. Arati Jyoti grew up in Kathmandu and completed her high school education from Bhanu Bhakta Memorial School. She went on to complete her Bachelors from St. Xaviers College. Arati has a wide range of interests and completed several creative courses in Fashion Design, Interior Design and Bakery.

She dabbled in her first entrepreneurial venture by opening and Italian restaurant called Northgate, which she later sold. In 2009, she co-founded and established an Architecture design firm called Draw Studio Consultancy which is active till date. In 2018 she became part of the Jyoti Group family business and looked after the Philips Lighting vertical, which had been in the family for over 38 years. Her goal is to push the Phillips brand and products and take it all over Nepal, a goal which she has made progress on, in spite of the pandemic.

She is also responsible for overseeing real estate and interior design related projects in relation to acquisition and Show Room designs. She is open-minded, and values the importance of work-life balance and inculcates good habits to ensure that she maintains a healthy lifestyle.

Ms. Arati Jyoti grew up in Kathmandu and completed her high school education from Bhanu Bhakta Memorial School. She went on to complete her Bachelors from St. Xaviers College. Arati has a wide range of interests and completed several creative courses in Fashion Design, Interior Design and Bakery.

She dabbled in her first entrepreneurial venture by opening and Italian restaurant called Northgate, which she later sold. In 2009, she co-founded and established an Architecture design firm called Draw Studio Consultancy which is active till date. In 2018 she became part of the Jyoti Group family business and looked after the Philips Lighting vertical, which had been in the family for over 38 years. Her goal is to push the Phillips brand and products and take it all over Nepal, a goal which she has made progress on, in spite of the pandemic.

She is also responsible for overseeing real estate and interior design related projects in relation to acquisition and Show Room designs. She is open-minded, and values the importance of work-life balance and inculcates good habits to ensure that she maintains a healthy lifestyle.

Ms. Srijana Jyoti was raised to be fiercely independent and free spirited, in an open-minded household free of gender biases. She went to study in Bangalore, at Bishop Cotton’s College, where she met Mr. Saurabh Jyoti during her undergraduate studies. Having lived in India for most of her childhood, she came back to Nepal to pursue her MBA at KUSOM, as she wanted to learn more about her native country. Following this, she worked with Wunderman Thompson to deeply engage with the business and marketing community in Nepal.

After her marriage to Mr. Saurabh Jyoti in 1997, she continued to work in different corporate roles with Unilever and managed various fundraising charity events before formally lending her expertise to the family business as the head of Branding and Marketing for the Syakar Company Pvt. Ltd.

Her primary focus has been the advertising and marketing functions of Honda automobiles and bikes, along with establishing Whitehat Digital with Mr. Suhrid Jyoti. She also assists the company's business expansion through to ensure that all operating SOPs are streamlined and aligned.

To her, Jyoti Group has a positive perception due to its core focus on compliance, and community support. She feels that there is a sense of family culture whether it be at the Corporate level or at the showrooms, or at the factories. She is a Founding member of Zonta and has served on committees for women empowerment, leadership and youth development.

She enjoys spending time with her family, traveling, watching movies and memorizing lyrics to songs. She is a master itinerary crafter and loves exploring new places and experiences with her family and friends.

Ms. Srijana Jyoti was raised to be fiercely independent and free spirited, in an open-minded household free of gender biases. She went to study in Bangalore, at Bishop Cotton’s College, where she met Mr. Saurabh Jyoti during her undergraduate studies. Having lived in India for most of her childhood, she came back to Nepal to pursue her MBA at KUSOM, as she wanted to learn more about her native country. Following this, she worked with Wunderman Thompson to deeply engage with the business and marketing community in Nepal.

After her marriage to Mr. Saurabh Jyoti in 1997, she continued to work in different corporate roles with Unilever and managed various fundraising charity events before formally lending her expertise to the family business as the head of Branding and Marketing for the Syakar Company Pvt. Ltd.

Her primary focus has been the advertising and marketing functions of Honda automobiles and bikes, along with establishing Whitehat Digital with Mr. Suhrid Jyoti. She also assists the company's business expansion through to ensure that all operating SOPs are streamlined and aligned.

To her, Jyoti Group has a positive perception due to its core focus on compliance, and community support. She feels that there is a sense of family culture whether it be at the Corporate level or at the showrooms, or at the factories. She is a Founding member of Zonta and has served on committees for women empowerment, leadership and youth development.

She enjoys spending time with her family, traveling, watching movies and memorizing lyrics to songs. She is a master itinerary crafter and loves exploring new places and experiences with her family and friends.

Mr. Suhrid Jyoti places high priority towards self-learning, growth and implementing new age management practices in his workplace. The younger of the two brothers, he is focused on fitness, family and enjoys experiencing new exciting activities like MMA or starting his own vlog.

Suhrid completed his schooling from St. Joseph’s Darjeeling and his +2 from St. George’s in Musssorie. He spent one year in Ranchi pursuing BIT at MSR after which he went to North Eastern University in Boston to complete his Bachelors and Masters in Industrial Engineering. In the US, he worked in Manufacturing and with John Hancock Insurance and before returning to Nepal.

He started working in Bhaju Ratna Engineering looking after Tafe tractors, Ashok Leyland trucks, ESAB welding rods, and Fenner V-belts. He also engaged with Himal Oxygen where he oversaw production and distribution, but over the years decided to focus more on trading and services.

In 2014, he established White Hat Digital Marketing which is now being led by Srijana Jyoti. White Hat offers digital marketing services and consulting services along with a call center. He established many companies under the White Hat Umbrella attempting to leverage technology to create platforms to sell different products like electronics, medicine, and fitness supplements. White Hat also has a vertical that looks after photography and events.

In addition to these initiatives, Suhrid’s interest in passionate individuals and entrepreneurs starting a unique service led him to invest in The Physique Workshop (TPW), a gym with 5-6 branches around Kathmandu. In 2015, he started “Bikeminded” a platform for motorbike accessories, and helmets and became a distributor for Shark helmets, bearing, Segura riding gear and Trip machine Co.

Suhrid enjoys learning, and graphing Entrepreneurial growth, along with bringing in new strategies to ensure profitability, customer satisfaction, cash flow and employee satisfaction. He believes that in business sometimes difficult decisions need to be made, for the overall betterment of the company. He says, “Not doing something is better than doing everything”, hinting that specializing and refining processes is more important than being involved in everything for the sake of it. For the same reason he prioritizes investing all his time in the business, with his family and for his health, rather than being engaged in multiple organizations.

He would like to further the legacy by continuing to have open conversations with his teams, and by creating a few niche champion products that could be exported globally. He is focused on increasing Nepali exports and conversely reduce Nepal’s dependency on product imports in order to help improve the balance of payments. He continues to focus on what could be done to make life better for his employees, his community and his nation, and seeks to add value to service driven businesses in health, agriculture and real estate. He looks forward to the nuances that new age technology brings in, and is eager to invest in and incubate new ideas to help grow the entrepreneurial passion of young Nepalis.

Mr. Suhrid Jyoti places high priority towards self-learning, growth and implementing new age management practices in his workplace. The younger of the two brothers, he is focused on fitness, family and enjoys experiencing new exciting activities like MMA or starting his own vlog.

Suhrid completed his schooling from St. Joseph’s Darjeeling and his +2 from St. George’s in Musssorie. He spent one year in Ranchi pursuing BIT at MSR after which he went to North Eastern University in Boston to complete his Bachelors and Masters in Industrial Engineering. In the US, he worked in Manufacturing and with John Hancock Insurance and before returning to Nepal.

He started working in Bhaju Ratna Engineering looking after Tafe tractors, Ashok Leyland trucks, ESAB welding rods, and Fenner V-belts. He also engaged with Himal Oxygen where he oversaw production and distribution, but over the years decided to focus more on trading and services.

In 2014, he established White Hat Digital Marketing which is now being led by Srijana Jyoti. White Hat offers digital marketing services and consulting services along with a call center. He established many companies under the White Hat Umbrella attempting to leverage technology to create platforms to sell different products like electronics, medicine, and fitness supplements. White Hat also has a vertical that looks after photography and events.

In addition to these initiatives, Suhrid’s interest in passionate individuals and entrepreneurs starting a unique service led him to invest in The Physique Workshop (TPW), a gym with 5-6 branches around Kathmandu. In 2015, he started “Bikeminded” a platform for motorbike accessories, and helmets and became a distributor for Shark helmets, bearing, Segura riding gear and Trip machine Co.

Suhrid enjoys learning, and graphing Entrepreneurial growth, along with bringing in new strategies to ensure profitability, customer satisfaction, cash flow and employee satisfaction. He believes that in business sometimes difficult decisions need to be made, for the overall betterment of the company. He says, “Not doing something is better than doing everything”, hinting that specializing and refining processes is more important than being involved in everything for the sake of it. For the same reason he prioritizes investing all his time in the business, with his family and for his health, rather than being engaged in multiple organizations.

He would like to further the legacy by continuing to have open conversations with his teams, and by creating a few niche champion products that could be exported globally. He is focused on increasing Nepali exports and conversely reduce Nepal’s dependency on product imports in order to help improve the balance of payments. He continues to focus on what could be done to make life better for his employees, his community and his nation, and seeks to add value to service driven businesses in health, agriculture and real estate. He looks forward to the nuances that new age technology brings in, and is eager to invest in and incubate new ideas to help grow the entrepreneurial passion of young Nepalis.

Saurabh Jyoti today is a well-known personality in Nepal, not just as a business leader but a lifestyle influencer. He is known for some of his unique hobbies of collecting watches, tech-gadgets, shoes, collectible figures, and automobiles and bikes.

Saurabh Jyoti completed his schooling from St. Joseph’s North Point in 1990, and continued with his +2 college education in Bangalore at St. Joseph’s College. After this, he pursued his undergraduate degree in Engineering at the BMS College of Engineering. This is also where he first met Ms. Srijana Shakya in college, whom he would go on to marry once they both came back to Nepal.

Upon returning to Nepal in 1999, he started looking after Marketing for Himal Iron and Steel. During his time, he steered the expansion of the factory by increasing its automation and production capacity. He also continued to engage with different Media houses to bring forth the decades long work of his family to the limelight. In the early 2000s he looked after Phillips Sound and vision products and also sold computer monitors through the trading vertical of the business and briefly looked after the Himal Ceramics Production tile factory in Panchkhal. He started looking after Honda motorcycles, automobiles and parts in 2003, and there has been no looking back since.

From his generation, Mr. Saurabh Jyoti had the opportunity to spend the most time with his grandfather, Mr. Maniharsha Jyoti. As such, he imbibes many of the same values as his grandfather, a man who was a progressive visionary in his way of thinking. These values included giving respect to earn respect, regardless of whether interacting with a head of state or factory worker. Inspired by his grandfather, he too believes that long term and sustained growth can only be achieved through maintaining ethical practices. He seeks to invest in new age businesses, expand the FMCG vertical and the real estate vertical and focus more on the service and micro manufacturing sector in the near future. He is keen to support the next generation in bringing their ideas to life, over the course of the next few decades.

Saurabh Jyoti today is a well-known personality in Nepal, not just as a business leader but a lifestyle influencer. He is known for some of his unique hobbies of collecting watches, tech-gadgets, shoes, collectible figures, and automobiles and bikes.

Saurabh Jyoti completed his schooling from St. Joseph’s North Point in 1990, and continued with his +2 college education in Bangalore at St. Joseph’s College. After this, he pursued his undergraduate degree in Engineering at the BMS College of Engineering. This is also where he first met Ms. Srijana Shakya in college, whom he would go on to marry once they both came back to Nepal.

Upon returning to Nepal in 1999, he started looking after Marketing for Himal Iron and Steel. During his time, he steered the expansion of the factory by increasing its automation and production capacity. He also continued to engage with different Media houses to bring forth the decades long work of his family to the limelight. In the early 2000s he looked after Phillips Sound and vision products and also sold computer monitors through the trading vertical of the business and briefly looked after the Himal Ceramics Production tile factory in Panchkhal. He started looking after Honda motorcycles, automobiles and parts in 2003, and there has been no looking back since.

From his generation, Mr. Saurabh Jyoti had the opportunity to spend the most time with his grandfather, Mr. Maniharsha Jyoti. As such, he imbibes many of the same values as his grandfather, a man who was a progressive visionary in his way of thinking. These values included giving respect to earn respect, regardless of whether interacting with a head of state or factory worker. Inspired by his grandfather, he too believes that long term and sustained growth can only be achieved through maintaining ethical practices. He seeks to invest in new age businesses, expand the FMCG vertical and the real estate vertical and focus more on the service and micro manufacturing sector in the near future. He is keen to support the next generation in bringing their ideas to life, over the course of the next few decades.

Arguably one of the most recognized personalities of the family, Mr. Saurabh Jyoti has served in leadership roles in FNCCI, NADA and Nepal Youth Entrepreneurs Forum (NYEF). FNCCI started giving out the National Excellence Award to industry leaders in their business verticals through his leadership in one of the committees he led. He has been a part of several committees including Budget & Taxation, Banking, Productivity and Quality. As a founding member of NYEF, he established the Nepal Youth Business Foundation which provides seed capital to young entrepreneurs, and is the lead advocate for the and he’s the one who pushed the “Made in Nepal” campaign.He is also a part of NICCI. He believes in prioritizing work and investments in agriculture, digitization, skilled manpower, future mobility and technology driven infrastructure to contribute towards the national priority sectors.

Ms. Meera Jyoti grew up in Kalimpong, and studied at St. Joseph’s Convent for girls. She married Mr. Padma Jyoti at the age of 19, and accompanied him to Boston during his Master’s program at MIT. After his graduation, they both came back and spent a majority of their adult life at the Parwanipur Himal Steel factory.

Calm, collected, and elegant, she shares a value passed down from her father-in-law “Philanthropy is at the heart of the family”. She herself has played an exemplary role changing the perception of women in her Uraya Samaaj community and the Kasa Guthi. As the community’s President,she is a voracious advocate for modernizing reforms for women and widows. She recognizes that women often bear the brunt of the impacts of urbanization and climate change when they are working at the grassroots level, and leads important discussions on the same through her leadership roles with two renown organizations: TEWA (an NGO to provide support to empower women economically) and ZONTA (a network of women who seek to raise awareness about issues that impact women). She serves as the District Treasurer for ZONTA in the regional forum which encompasses Nepal, Bangladesh, India and Sri Lanka.

Serving as on the standing committee on women within the World Fellowship of Buddhists, and a treasurer for the Dharmodaya Samiti in Lumbini, She seeks to establish a Jyoti Foundation to connect all the family’s philanthropic efforts . In addition to her non-profit work, she works very closely with the Spinal Injury Rehab Center, offering physiotherapy to injured adults, and provides training to traffic schools to help mitigate traffic related accidents.

A major highlight of her time engaging with the Himal Steel factory in Parwanipur is the Family day spent with the entire factory workers and their families. With over 1000 people attending each family day function, Ms. Jyoti fondly remembers bonding with staff and their families over quizzes, and community wide fairs. She worked very closely to build a library for the staff and their children, followed by setting up a daily health clinic for routine polio checkups, vaccinations and blood donation. She also contributed her time to improve the quality of education of the school established by her father-in-law, Mr. Maniharsha Jyoti the children of factory workers and the community. The school still serves over 800 students and gives her a sense of pride at being able to impart quality education to families in the village.

“We have examples of 4 generations from the same family working with Jyoti Group, in some way or another,” she shares with a smile- “and this is a testament to the good will we have earned from the people that we have worked with through the years”.

Ms. Meera Jyoti grew up in Kalimpong, and studied at St. Joseph’s Convent for girls. She married Mr. Padma Jyoti at the age of 19, and accompanied him to Boston during his Master’s program at MIT. After his graduation, they both came back and spent a majority of their adult life at the Parwanipur Himal Steel factory.

Calm, collected, and elegant, she shares a value passed down from her father-in-law “Philanthropy is at the heart of the family”. She herself has played an exemplary role changing the perception of women in her Uraya Samaaj community and the Kasa Guthi. As the community’s President,she is a voracious advocate for modernizing reforms for women and widows. She recognizes that women often bear the brunt of the impacts of urbanization and climate change when they are working at the grassroots level, and leads important discussions on the same through her leadership roles with two renown organizations: TEWA (an NGO to provide support to empower women economically) and ZONTA (a network of women who seek to raise awareness about issues that impact women). She serves as the District Treasurer for ZONTA in the regional forum which encompasses Nepal, Bangladesh, India and Sri Lanka.

Serving as on the standing committee on women within the World Fellowship of Buddhists, and a treasurer for the Dharmodaya Samiti in Lumbini, She seeks to establish a Jyoti Foundation to connect all the family’s philanthropic efforts . In addition to her non-profit work, she works very closely with the Spinal Injury Rehab Center, offering physiotherapy to injured adults, and provides training to traffic schools to help mitigate traffic related accidents.

A major highlight of her time engaging with the Himal Steel factory in Parwanipur is the Family day spent with the entire factory workers and their families. With over 1000 people attending each family day function, Ms. Jyoti fondly remembers bonding with staff and their families over quizzes, and community wide fairs. She worked very closely to build a library for the staff and their children, followed by setting up a daily health clinic for routine polio checkups, vaccinations and blood donation. She also contributed her time to improve the quality of education of the school established by her father-in-law, Mr. Maniharsha Jyoti the children of factory workers and the community. The school still serves over 800 students and gives her a sense of pride at being able to impart quality education to families in the village.

“We have examples of 4 generations from the same family working with Jyoti Group, in some way or another,” she shares with a smile- “and this is a testament to the good will we have earned from the people that we have worked with through the years”.

When you meet Mr. Padma Jyoti, you get a glimpse into a man who is grounded, humble and extremely intentional about living his core values. Alongside carrying forward the legacy of a 4th generation business powerhouse, he carries forth generational goodwill and an inherent belief in doing good for the community. He attributes Jyoti Group’s steady growth throughout the years to ingrained ethical and family values, and takes pride in the next generation taking the legacy forward, amalgamating it with modern thinking and adapting to the times.

With the aim of improving the livelihoods of his employees and the wider community as a whole, he holds both the Jyoti Group and his family accountable to a code of conduct that adheres to the highest standards of ethics and integrity. As a generational legacy, the Jyoti Group leadership has been able to effortlessly balance familial and business responsibilities through abiding by a family constitution.

Having dedicated more than 50 years of his life to the Himal Steel factory in Parwanipur, he believes the manufacturing vertical of his business during it’s time contributed towards building a self-sufficient Nepal, an ideology embedded in the multiple industries established by the Group in the 1960s and 1970s. Fast forward 50 years, he believes trading is a good way to serve the society with goods and services that people need, ensuring affordable price and quality. Along with trading he sees potential in the services industry, leveraging new technologies to leapfrog into the future, along with investing in small and micro manufacturing industries such as the renewable energy sector for sustainable growth.

Mr. Padma Jyoti spent his childhood in Kalimpong where he completed his schooling after which he went to IIT Kanpur to study engineering. He attended an MBA Accelerator program at MIT from 1971-1972, a program known for its rigour. He is the embodiment of his personal values: “Simple living, high thinking” and is looking forward to his younger generations blending new age thinking with the past legacy and taking Jyoti Group forward with the times.

When you meet Mr. Padma Jyoti, you get a glimpse into a man who is grounded, humble and extremely intentional about living his core values. Alongside carrying forward the legacy of a 4th generation business powerhouse, he carries forth generational goodwill and an inherent belief in doing good for the community. He attributes Jyoti Group’s steady growth throughout the years to ingrained ethical and family values, and takes pride in the next generation taking the legacy forward, amalgamating it with modern thinking and adapting to the times.

With the aim of improving the livelihoods of his employees and the wider community as a whole, he holds both the Jyoti Group and his family accountable to a code of conduct that adheres to the highest standards of ethics and integrity. As a generational legacy, the Jyoti Group leadership has been able to effortlessly balance familial and business responsibilities through abiding by a family constitution.

Having dedicated more than 50 years of his life to the Himal Steel factory in Parwanipur, he believes the manufacturing vertical of his business during it’s time contributed towards building a self-sufficient Nepal, an ideology embedded in the multiple industries established by the Group in the 1960s and 1970s. Fast forward 50 years, he believes trading is a good way to serve the society with goods and services that people need, ensuring affordable price and quality. Along with trading he sees potential in the services industry, leveraging new technologies to leapfrog into the future, along with investing in small and micro manufacturing industries such as the renewable energy sector for sustainable growth.

Mr. Padma Jyoti spent his childhood in Kalimpong where he completed his schooling after which he went to IIT Kanpur to study engineering. He attended an MBA Accelerator program at MIT from 1971-1972, a program known for its rigour. He is the embodiment of his personal values: “Simple living, high thinking” and is looking forward to his younger generations blending new age thinking with the past legacy and taking Jyoti Group forward with the times.

As a renowned business leader, Mr. Padma Jyoti has served leadership roles in several industry organizations including Federation of Nepalese Chambers of Commerce and Industry (FNCCI), the National Business Initiative and the Nepal Automotive Dealers Association (NADA), and many more. He served in roles in the district, community and national level for the FNCCI as well as serving as its President. During his tenure he facilitated important discussions related to the Labour Act, and the Trade Union Act.

As a founding member of the National Business Initiative, he brought together 1,000 business leaders during the peak of the conflict to ensure that businesses were protected from political instability. Under his leadership , the NBI facilitated international level discussions for peace negotiations. Post the peace agreement, the NBI has focused on improving the Codes of Conduct and ethical practices of businesses in Nepal.

Alongside its efforts to minimize corruption through creating a pooled basket fund for all businesses to contribute towards elections, the NBI also encourages ways to improve ethical business practices in Nepal through holding the Responsible Business Summit.

Mr. Jyoti follows the legacies of his father, Maniharhsa Jyoti, and his grandfather, Bhaju Ratna Kansakar in serving the Dharmodaya Sabha, a 75 year old buddhist organization started by Bhaju Ratna Kansakar, a man recognized as a Hero of Charity for providing refuge to Buddhist monks exiled from Nepal by the erstwhile Rana Regime, Mr Jyoti also serves as the Vice President of the Colombo World Fellowship of Buddhism, and continually promotes the development of Lumbini, the birthplace of the Lord Buddha. He works closely with the Lumbini Development Trust to build the Dharmodaya Stupa (as a replica of Swayambunath stupa). Lastly, coming from a strong newar heritage he continually contributes to his community Guthi- the Pancha daan, the Kasa Guthi and Gula baaja.

Besides contributing to the industry associations in Nepal, Mr. Padma Jyoti represented Nepal in the South Asian Association for Regional Cooperation (SAARC) Chamber of Commerce and had a prestigious mandate as a part of the Nepal India Trade Treaty negotiation. He was a part of discussions for SAPTA and SAFTA and focused on how Nepal could sell more products to India through a joint task force mandated to assess how Nepal’s export to India could increase to improve Nepal’s Balance of Payments. Under the leadership of Prabhakar Shamsher who led the task force formed by CII & FNCCI- both sides provided recommendations to then PM Sher Bahadur Deuba & PM Narsimha Rao at the Hyderabad House.

He also played a role in bringing in experts from IRS & Harvard University to provide suggestions to improve the tax regime in Nepal. In addition, during the first constitution building process, he was nominated to represent the business community and provided his feedback from an industry perspective. In addition, he has served as the Consul General for Denmark & Cyprus to help improve business relations between Nepal and these nations.