The new logo continues to honor the concept of the Kalash, as it represents such a strong and positive icon. For the new visual identity, Jyoti Group simplifies the Kalash symbol, with a modern take fusing the image of Kalash and lotus flower (padma), and highlighting the two english initials J & G, for Jyoti Group. To balance the strong visual identity and logomark, the text based logo of Jyoti Group uses a simple and timeless font, with the lotus flower icon to reinforce the message of purity, growth, and transformation.