Ms. Srijana Jyoti was raised to be fiercely independent and free spirited, in an open-minded household free of gender biases. She went to study in Bangalore, at Bishop Cotton’s College, where she met Mr. Saurabh Jyoti during her undergraduate studies. Having lived in India for most of her childhood, she came back to Nepal to pursue her MBA at KUSOM, as she wanted to learn more about her native country. Following this, she worked with Wunderman Thompson to deeply engage with the business and marketing community in Nepal.

After her marriage to Mr. Saurabh Jyoti in 1997, she continued to work in different corporate roles with Unilever and managed various fundraising charity events before formally lending her expertise to the family business as the head of Branding and Marketing for the Syakar Company Pvt. Ltd.

Her primary focus has been the advertising and marketing functions of Honda automobiles and bikes, along with establishing Whitehat Digital with Mr. Suhrid Jyoti. She also assists the company's business expansion through to ensure that all operating SOPs are streamlined and aligned.

To her, Jyoti Group has a positive perception due to its core focus on compliance, and community support. She feels that there is a sense of family culture whether it be at the Corporate level or at the showrooms, or at the factories. She is a Founding member of Zonta and has served on committees for women empowerment, leadership and youth development.

She enjoys spending time with her family, traveling, watching movies and memorizing lyrics to songs. She is a master itinerary crafter and loves exploring new places and experiences with her family and friends.